Edlinger & Fiorito 11 digital moments
In several artist talks between Matthias Edlinger and Massimo Fiorito, eleven basic ideas for staged photographs were developed around the diverse thematic complex of Internet phenomena.
Their approaches range from increasingly extreme fronts on social
media to the compulsion to constantly ‘put oneself on display’ to the data exploitation of the individual by large corporations to the
greenwashing of companies to Internet fraud to ignorant, lonely users.
The only actors: themselves.
The only props: built quickly and improvised from cardboard.
The backdrop: A plain background in their studio.
The entire creative process was always driven by dialogue, mostly playful and associative but also occasionally controversial.
With this spontaneous energy and the courage to improvise,
eleven commentary works were created in the summer of 2022,
which they are now showing for the first time in Italy.
The texts, which were hand-lettered mirror-inverted on the inside of the glass pane, were finally created during the last artist talk.
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